The need for a brand in art and
culture service
Dr. Arigapudi Vijay Kumar has offered extensive support to performers, literary personalities, and many artists over his lifetime. His social work has spanned many fields in many directions.
While he continually supported artists, the thought of centralizing this support kept gaining strength in his mind. He felt that rather than offering monetary or other support in bits and pieces to different organizations/ people, he must embark on a more serious mission to promote arts and culture of India.
Also, though his work has been openly recognized and commended by the beneficiaries, government, and private entities alike, the need for a brand seemed imminent. Considering this, Dr. AVK’s close associates convinced him to establish a Foundation which would give him the necessary umbrella under which his work could continue.
Thus, the AVK Foundation was born with the agenda of supporting poor and deserving performers with vigor.
